Video is the most engaging form of content, so it is no wonder it is increasing in popularity in marketing campaigns.
Video has the potential to improve marketing campaign results through better click through rates and conversion rates. For sales it can help convert prospects through product demos and customer testimonials videos – bringing the product and customers alive.
However if your video analytics aren’t integrated with your CRM and Marketing Automation tools, the positive and actionable data insights are lost.
If you are serious about video marketing, you should employ the services of an online video platform which integrates with your CRM and Marketing Automation platforms to make any data actionable for your sales and marketing teams.
Contact me for advice on using video effectively.
Harriet Fletcher 
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