Digital Marketing Consultant
With these unprecedented times we are living in, many more people have been thrown into working from home. I’ve worked from home for nearly 4 years now, so I wanted to share my top tips for keeping motivated and productive for those of you who are only just getting started. Continue reading “Tips for Working from Home”
Account Based Marketing (ABM) is a B2B marketing strategy that focuses on a targeted set of desired accounts using highly personalised campaigns. ABM involves marketing to all the target decision makers within a target company, at once, using custom messaging. Continue reading “The Merits of Account Based Marketing”
Once you have defined your email marketing strategy, and before you develop and optimise your email content, you must first ensure your emails get delivered to recipients.
With the growth of social media marketing coupled with the tightening of data protection laws is email marketing still an effective tool for marketers?
It always pays to spend some time and effort on improving your website conversion rate. It not only will generate more leads for your business (or orders, subscribers etc.) but it also makes you more efficient in the long term.
Continue reading “Top 10 Tips to Improve your Website Conversion Rate”
A successful online strategy consists of SEO (organic search) and paid search working together in harmony. While the different search tactics are aimed at targeting prospects at different stages of the user journey, when used together they can ensure a consistent message and buying journey all the way through to purchase.
Continue reading “Why SEO and Paid Search Can and Should Work Together in Harmony”
Having developed many digital marketing strategies for several B2B and tech companies I have learnt a few tricks along the way. Here are some top tips for developing your digital marketing strategy.
Continue reading “Key Tips for Developing a Digital Marketing Strategy”
Growth hacking is a relatively new field of marketing focused on achieving massive growth, quickly, on a small budget.
Video is the most engaging form of content, so it is no wonder it is increasing in popularity in marketing campaigns.
Creating quality content cannot be underestimated as both a tactical and strategic marketing asset for lead generation and brand credibility.
Continue reading “The Importance of Quality Marketing Content”
Harriet Fletcher 