Once you have defined your email marketing strategy, and before you develop and optimise your email content, you must first ensure your emails get delivered to recipients.
Email Deliverability Tips
Does Email Marketing Still Work?
With the growth of social media marketing coupled with the tightening of data protection laws is email marketing still an effective tool for marketers?
Top 10 Tips to Improve your Website Conversion Rate
It always pays to spend some time and effort on improving your website conversion rate. It not only will generate more leads for your business (or orders, subscribers etc.) but it also makes you more efficient in the long term.
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Why SEO and Paid Search Can and Should Work Together in Harmony
A successful online strategy consists of SEO (organic search) and paid search working together in harmony. While the different search tactics are aimed at targeting prospects at different stages of the user journey, when used together they can ensure a consistent message and buying journey all the way through to purchase.
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Key Tips for Developing a Digital Marketing Strategy
Having developed many digital marketing strategies for several B2B and tech companies I have learnt a few tricks along the way. Here are some top tips for developing your digital marketing strategy.
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Using Video Marketing Effectively
Video is the most engaging form of content, so it is no wonder it is increasing in popularity in marketing campaigns.
The Importance of Quality Marketing Content
Creating quality content cannot be underestimated as both a tactical and strategic marketing asset for lead generation and brand credibility.
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Why Use a Digital Marketing Consultant?
Whatever size of organisation and however old the company, there are many benefits to bringing in a specialist digital marketing consultant. Whether for ad hoc project work, one-off campaigns, specialist insight, annual reviews or strategic planning; it is a flexible, quick and easy way to utilise the skills of an experienced expert without the commitment of a full time resource.
Harriet Fletcher 