Digital Marketing

Digital marketing is a key aspect to a company’s marketing strategy.   It offers the ability to undertake some of the most sophisticated and personalised marketing possible to reach your target market, whether through paid search, organic search, content marketing, online advertising, social media and/or email marketing.

Your website is often the first impression a prospect will get of your business and therefore it needs to quickly get across what you do and perform efficiently to convert prospects to enquire or engage with you.

Online dynamics are constantly changing and so companies can’t afford to sit still in this space. A successful digital marketing strategy requires continual testing, optimisation and analysis to keep pace and improve performance.  It also requires a strong nerve to see tests through,  and careful management to ensure the results are accurate and and actionable.  It is as valuable for a test to fail to know what doesn’t work as it is to get positive results.  However, there is rarely a silver bullet and it is a case of ‘every little helps’ to inch conversion rates upwards.

I can help develop and/or audit your company’s digital marketing plan and reporting.  I can devise what KPIs you should be aiming for and reporting on, laying out plans for how you can improve these key metrics to generate more conversions. I can also help if you need help to design and lay out testing and optimisation strategies for continual improvement.

Of course I can also advise you and help manage your digital marketing activities, from PPC and SEO to social media, content marketing and email nurture campaigns.

Contact me today to find out more about the services I can provide and/or for a quote.