Lead Generation

Generating quality leads, cost effectively, is often one of the biggest challenges for businesses.  It is always possible to generate leads, but getting leads which are qualified is harder, getting qualified leads at the right price is even harder still.

Any lead generation campaign involves content, and the better the content, usually the better the quality of your leads.  Content can be white papers, research, reports, videos, case studies, benchmark studies, webinars, infographics, articles and blogs etc.   Good content doesn’t have to be expensive either, so if your budget is limited, don’t worry.

A lead generation can be single channel or multi channel.  The latter gives you the ability to access a wider prospect base and compare different channels and their relative success, plus allows you to reinforce messages to your prospects wherever they go.

Once you have your content in place a lead generation campaign can include some or all of the following:

• Online advertising
• Search engine marketing (paid and natural)
• Landing pages or Microsite
• Seminars and Events
• Social Media (paid and organic)
• Syndication

Depending on your exact requirements will depend on what combination of activities is right for your business.

Generating the leads is just the beginning.  Of course some will go straight to the sales team but not all will be ready and will need to be nurtured over time.  This is where your email marketing comes in to ensure you maximise the potential of any leads you generate.

Contact me for more information on helping design and execute lead generation campaigns.