Social Media is an excellent way to communicate with customers and prospects and can even be a great source of leads for your business. Which social media channels are most appropriate for your business will depend on your objectives and target market. Each serves a slightly different purpose. Here is an overview of the top 3 social media platforms:
LinkedIn can be used to build communities through groups and can be a great way to stimulate conversation, obtain feedback and present your products and services if managed correctly. It also has the ability to target prospects based on interest area through groups as well as job title, the type and size of company etc. this highly targeted approach can obtain some great results.
Whether building a community of your own followers to market to, using promoted tweets or mining for leads through searches and monitoring, twitter presents a great platform for businesses to reach a wide audience.
Like LinkedIn you have an incredible ability to target users based on many dimensions of their profile. As a personal environment it can have limited success for business to business advertising but equally can work if set up well. For any business it certainly is a great place to build a community for staff and profile the company culture to others.
Contact me for advice and help with your social media strategy.
Harriet Fletcher 
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