Strategic Planning

Your marketing strategy needs to be tied into your corporate objectives and product development plans.

To develop your marketing strategy you need to:

• Decide on your marketing objectives
• Lay out who are your target segments/customers (ideally identifying different persona groups)
• Devise your marketing plan:
  • What is your marketing budget
  • What are your targets – marketing qualified leads, sales qualified leads, customers (identify your conversion rates for each stage)
  • Decide on your mixture of marketing activities – different activities will generate different types of leads so you want to ensure you have the right mix of activities.
  • Continually review performance and optimise (also feeds into next year’s strategy)

I can help develop your marketing strategy and plans, designed to hit your objectives and targets within whatever budget you have.  Contact me to discuss your marketing strategy in more detail.